Even though Air Jordans have been historically associated with performance basketball, they have now evolved into a lifestyle and casual wear icon. The designs have been contributed by Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield. Collaborations include UNDEFEATED and Supreme, and in more recent years pairs co-created with Virgil Abloh's OFF-WHITE, Travis Scott, Drake's OVO, and, UNION LA.